Human-Only Holiday Traffic Analysis

Filtering out bot traffic to reveal true human behavior during Christmas (Dec 24-25) and New Year (Dec 31 - Jan 1)
vs baseline week (Dec 17-18, 2025) across 150 countries

Methodology: Human-Only Traffic Calculation

This dashboard filters out bot traffic to show only Likely Human HTTP requests. During holidays, bot traffic continues at normal levels while humans take breaks, making the human-only traffic drops more pronounced than total traffic drops.

Formula: Human-Only Change = Total Change × (Human% Holiday ÷ Human% Baseline)

Source: Cloudflare Radar | Generated: January 9, 2026

150
Countries Analyzed
-22.1%
Avg Human-Only Xmas Drop
-19.8%
Avg Human-Only NY Drop
Austria
Most Affected (Christmas)
Russia
Most Affected (New Year)
+2.5%
Least Affected (India, Xmas)

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World Map: Christmas Traffic Change (Dec 24-25 vs Dec 17-18)

Countries in darker red experienced the largest traffic drops during Christmas holidays. These drops are more pronounced than total traffic because bots continue operating.

Increase (+)
0 to -10%
-10 to -20%
-20 to -30%
>-30%

Key Insight: Human-Only Christmas Impact

When filtering to human-only traffic, Western European countries show even more dramatic drops (30-42%) compared to total traffic (25-35%). Austria leads with -41.2% human-only drop vs -34.2% total. This reveals how bots mask the true extent of human holiday behavior.

World Map: New Year Traffic Change (Dec 31 - Jan 1 vs Dec 17-18)

Traffic drops during New Year celebrations, filtering out the constant bot activity.

Key Insight: Human-Only New Year Impact

New Year shows globally distributed human behavior drops. Russia (-36.8% human-only) and Japan (-33.5% human-only) show major drops. The human-only perspective reveals that actual human disengagement during celebrations is 4-7% greater than raw traffic suggests.

Top 40 Countries: Christmas Traffic Drop

Ranked by percentage decrease in HTTP requests compared to baseline

Top 40 Countries: New Year Traffic Drop

Ranked by percentage decrease in HTTP requests compared to baseline

Regional Comparison: Christmas vs New Year Impact

Average traffic change by geographic region

Traffic Change Distribution

How countries are distributed across traffic change ranges

Total vs Human-Only: The Bot Effect

Comparing total traffic drops with human-only traffic drops reveals how bot traffic masks the true holiday impact on human behavior

Key Insight: Bots Mask Human Behavior

When we filter to human-only traffic, holiday drops become 3-8% more pronounced on average. This is because bot traffic (crawlers, automated systems) continues at normal levels during holidays while humans take breaks. Countries with higher bot traffic ratios show the biggest difference between total and human-only drops.

Hourly Traffic Patterns: Christmas Period (Dec 23-27)

Human-only normalized traffic showing hourly patterns. Select a country to see local timezone and previous week comparison.

Key Insight: Human-Only Christmas Traffic Patterns

Human-only traffic shows more pronounced daily dips compared to total traffic because bots operate 24/7 regardless of holidays. During Christmas Day (Dec 25), human activity drops to its lowest point, while bot traffic remains steady - making the human-only perspective essential for understanding true user behavior.

Hourly Traffic Patterns: New Year Period (Dec 30 - Jan 3)

Human-only normalized traffic during New Year celebrations. The midnight hour shows dramatic drops as humans celebrate.

Key Insight: Human-Only New Year Traffic Patterns

New Year's Eve shows the "midnight dip" phenomenon where human traffic drops sharply around local midnight as people celebrate. Countries like South Korea and Japan (which celebrate Jan 1 as a major holiday) show extended low traffic periods. The human-only filter reveals these patterns are 5-10% more dramatic than total traffic suggests.